The 10 Faces of Innovation is my favorite book this year so far. Author Tom Kelley describes 10 innoovation personas in your organization--think of them as the kinetic and potential energy on your team to tap into--to overcome devil's advocates and naysayers. As analysts, our team faces such naysayers constantly:
Isn't it enough if we just build the site?
Why do we need to measure customer behaviors?
How do I get the XYZ team to understand that adding a querystring parameter is a win-win for us, and won't add scope?
Does anyone need cross-channel analytics really?
How do I make sure our Design for Measurability concept gets approved?
I'm starting an Analytics Innovation series based on the 10 personas with examples from the world of Internet and Customer Analytics. I welcome your feedback and I hope you enjoy it.
1. The Anthropologist
2. The Experimenter
3. The Cross-Pollinator
4. The Hurdler
5. The Collaborator
6. The Director
7. The Experience Architect
8. The Set Designer
9. The Caregiver
10. The Storyteller
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